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December 11, 2011

Online Video Usage Comparison : Spain Vs Mexico


In Spain, 20.7 million viewers watched 158 online videos, accounting for an average of 18.3 hours per viewer during September 2011. When looking at the age split, the 15-24 year olds are the heaviest viewers, watching an average of 22.2 hours of online video per person with  males spent more than double the time that women  in September 2011. In Spain, men vs  women ratio stood at  23.8: 12 hours  respectively.According to the March 2011 data, 82.1% of Spanish internet users - 19.3 million people - watched three billion online videos during the month, a 1.4% increase from when the same study was taken in January.The typical viewer watched an average of 36 minutes of online video a day, up 17% from the previous report.




Online video is playing an increasingly important role in the web experience of users in Mexico. Since the beginning of 2011, the online video audience has grown 17% to reach 20.5 million viewers, representing 85% of the total online population. In September, Google Sites ranked as the top video property in Mexico reaching 19.7 million viewers largely driven by YouTube.com which accounted for 67.3% of all online videos viewed with viewers watching an average of 5 hours of video on the site during the month. VEVO followed as the second largest video property with 12.4 million viewers.