Paid Search and Clicks grows over 100% during 2011 Holiday Season

 Search Advertising  has  shown a much improved ROI for  Retailers  during the holiday season  2011,as compared to 2010, This year  has seen companies  spending significantly more budget to paid search leading up to Black Friday 2011 according to performics data. On Black Friday, clicks were up 69%, and spend  for Black Friday  had increased to 112%  in 2011to  as Black Friday 2010.

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On Cyber Monday, clicks were up 89% and spend was up 68% vs. Cyber Monday 2010.  But the biggest Cyber Monday story was that CPC for retailers  dropped vs. 2010—this is the first time we’ve seen year-over-year CPCs trend downwards this holiday.  This Cyber Monday, CPCs were 11% lower than Cyber Monday 2010. 

 Performics  also found that the aggregate group of its retailer clients spent 88% more on paid search, with paid search clicks up 43%. This was not a standalone result: previous weeks in October saw an increase of between 46-73% for paid search and 31-47% for paid search clicks, as compared to the same week the previous year.Black Friday boasted the largest share of search advertising revenue for the 4-week period (10.93%), followed by Cyber Monday (9.34%), and Thanksgiving (7.09%)

 source :Marketingcharts