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December 6, 2011

Retail and Telecom Tops US Online Ad Spends, in 2011




Retail advertisers  in US continue to represent the largest category of Internet ad spending,accounting for 23% in the first half of 2011, or $3.5 billion, up from 20% ($2.5 billion) reported in 2010.

Telecom companies accounted for 14% of 2011 first six-months revenues or $2.1 billion, up from the $1.7 billion (14% of total) reported in 2010.
Financial Services advertisers accounted for 13% in 2011 ($1.9 billion), up from the 12% ($1.5 billion) reported in 2010.
Automotive advertisers accounted for 11% in the first half of 2011 revenues, or $1.7 billion, up from the $1.3 billion (11% of total) reported in 2010.
Information Technology and Computing products advertisers represented 10% of revenues in  2011, or $1.5 billion, up from the $1.2 billion (10% of total) reported in 2010.