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December 2, 2011

Search and Display Lead Online Ad Formats in US




Search and Display continue to lead ad formats
• Search revenues accounted for 49% of Q2 2011 revenues, up from 47% in Q2 2010.
Search revenues totaled $3.8 billion in Q2 2011, up 29% from Q2 2010, when Search
totaled $2.9 billion.
• Display-related advertising accounted for $2.8 billion or 37% of total revenues during
Q2 2011, up 26% from the $2.2 billion (36% of total) reported in Q2 2010. Q2 2011
Display-related advertising includes Display/Banner Ads (23% of Q2 2011 revenues, or
$1.7 billion), Rich Media (5% or $390 million), Digital Video (6% or $466 million),
and Sponsorship (3% or $227 million).
• Classifieds revenues totaled $626 million or 8% of Q2 2011 revenues, down 3% from
the $643 million (10% of total) reported in Q2 2010.
• Lead Generation revenues accounted for 5% of Q2 2011 revenues, or $416 million, up
28% from the $326 million (5% of total) reported in Q2 2010.
• Email revenues accounted for 1% of Q2 2011 revenues or $41 million, down 33% from