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December 23, 2011

Top 3 Car Makers in US Gain Marketshare in 2011

This year, for the first time since 1988, all three Detroit automakers have gained market share in the U.S.Now they face the challenge of maintaining or adding to those gains. General Motors and Ford benefited from new fuel-efficient cars such as the Chevrolet Cruze and Ford Fiesta that sold well when gas prices soared above $4 a gallon last spring. A tragic, but large, contributing factor was last March's massive earthquake and tsunami in Japan that caused a shortage of cars and trucks. Toyota and Honda are just beginning to recover.

Through November, the Detroit Three captured 47.2% of combined market share, up from 45.1% for the same period in 2010, Autodata said. For perspective, in 1988, the last time all three gained share, their collective piece of the pie swelled to 73.1% from 70.2%, according to