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January 31, 2012

Mobile Categories Viewed in Europe: France vs Germany vs Italy

In the EU5, the Family & Parenting category, including sites such as Disney and Glam’s Family sites, has been very popular amongst mobile users with 14.1 percent of browser-based page views to this category coming from mobile devices in October 2011
Tablet users in the region showed the highest relative interest in sites providing information about Home Decor and Gardening, followed by Family & Parenting sites. The fact that Family & Parenting sites are more frequently visited via connected devices relative to the total internet raises the question if devices are used by multiple people per household, such as kids using their parents’ devices to visit Disney sites, for example.

At the other end of the user spectrum, it is interesting that 4 percent of all traffic going to Technology News sites came from tablets – significantly higher than the tablet share of traffic going to the total internet – a strong indicator that tablet owners are technology early adopters.