The above data shows the social media usage in terms of online users by geographical spread .The graph shows the percentage
of online users who use Social media as one of heir primary activity. So what
this means is that among all global users, how much percentage of them use social
networks.Approx 96% of Online users in US
and Canada use the social web . In terms of individual markets 98% US users go social as compared to 94% in
Canada
For each region,the total time
spent by users on Social Networking grew by at least 35 percent over the past
year, reflecting its growing pervasiveness across the board. In Latin America,
Europe, and the Middle East-Africa – three very culturally different regions –
Social Networking accounted for at least 24 percent all time spent online
Top 10 Most Engaged Markets for Social Networking
Source: comScore Media Metrix, 7.9
7.7 October 2011
A look at worldwide social networking markets shows the penetration of social networking sites, ranging from 53 percent in China to 98 percent in the United States, with 41 of the 43 markets individually reported by comScore seeing a market penetration of 85 percent or more.Regardless of how open or closed a society may be, it is safe to assume that more than half of local online populations are engaging in online social networking, making the practice comparatively ubiquitous around the world.
A look at worldwide social networking markets shows the penetration of social networking sites, ranging from 53 percent in China to 98 percent in the United States, with 41 of the 43 markets individually reported by comScore seeing a market penetration of 85 percent or more.Regardless of how open or closed a society may be, it is safe to assume that more than half of local online populations are engaging in online social networking, making the practice comparatively ubiquitous around the world.
source : Comscore
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