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January 22, 2012

Tablet Users Tops Online Shopping Conversion Rates

Adobe’s research shows that Tablet Visitors are three times more likely to make a purchase than Smartphone Visitors and nearly as likely to purchase as Traditional Visitors.

Consumers who visit retail websites using tablet devices are more valuable online customers than those who visit websites using smartphones /desktop/laptop computers. Based on its analysis of 16.2 billion visits to the websites of more than 150 retailers in 2011, Adobe Digital Marketing Insights found that Tablet Visitors spend over 50% more per purchase than visitors who use smartphones (“Smartphone Visitors”) and over 20% more than visitors who use desktop/laptop computers

Tablet Visitors respond to  online retail and commerce . Users of Smart Devices have higher CTR and conversion rates .Black Friday and Cyber Monday rose above their 2011 Holiday and Calendar 2011 averages.

Tablet Visitors generate a small portion of total website visits and make a marginal increase in online retail revenue but it seems to be scaling up rapidly as , their share of total visits increased from 1% to 4% in just 12 months.

Tablet Visitors appear to spend more because of their demographics, the nature of the tablet user experience, and the environment in which Tablet Visitors shop online.