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January 16, 2012

The Take Off of " Digital Spending in India :

India E-commerce Overview - Infographic
ReferralCandy - Customer Referral Programs for Online Stores

As per October 2011 Active’ Internet users in India stand at 65 million ( 28% from 51 million last year). 61 million ‘regular’ users (46 mn urban users, 16 mn rural users).
Internet reaches 29  million Indian households (avg. users per household up marginally at 2.23).
Covers 11.3% of all Indian households and 5.4% of all Indians (13% urban, 2% rural).
Over 4 in 5 are ‘daily’ users. Daily users’ base grew faster, at 33%.

4 out of 5 internet users ‘shop’ online (search or buy online), translating into a 50 million strong online consumer base.
17 mn of these ‘online shoppers’ (or 29% of all internet users), also ‘buy’ online – 70% from 10 million last year.
Online buyers of ‘non-travel’ products (13.5 million) outnumber ‘travel’ ones (8.6 million).