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January 24, 2012

Mobile and Social To Lead $77 billion Digital Ad Spending



By 2016, Forrester says, advertisers will spend almost $77 billion online, comprising 35% of overall ad spending.Within online advertising, however, lots of changes are ahead. According to Forrester:
Mobile ads will overtake social ads and email marketing already this year: They’ll hit $8.2 billion in revenues by 2016 as advertisers will want to reach people while they’re on mobile phones and tablets, not just searching at their desk.


2012 will be a landmark and watershed year  when the Online media will see moe growth as compared to traditional marketing budgets, even Television  will see a reduced marketing spending as more business are businesses and companies prepare to invest in digital  technology
internet ad  andspending is set to eclipse total spending on all print mediaMost of the business press is leading with the news that this year, for the first time, internet ad spending is set to eclipse total spending on all print media. That is news for sure. hows online spending coming within $10 billion of TV spending.
But it's not a surprise -- digital ad media came of age a long time ago. Finally, the money -- $40 billion this year has been the icing on the cake
The real eye-opener is on the other chart that eMarketer published today: hart, which shows online spending coming within $10 billion of TV spending.