With 62% Non PC Internet Traffic, Apple Tops EU

Although Symbian and Android lead the smartphone market, Apple takes the top position when combining smartphones, tablets and other devices with a 30 percent share of devices in use. Android follows closely with 27 percent of the total mobile and connected device universe3. The largest base of Apple devices was iPhones (20 million), followed by iPads (8.9 million) and iPod Touches (7.7 million). In the EU5, nearly 5 million tablets in use were running on Google’s Android platform in October 2011.

The iOS platform (including iPad, iPhone and iPod Touch) accounted for 62% of all non-computer traffic generated in the region in October 2011.According to Comscore data, iPads are the highest contributor to Apple’s leading position, with 28 % of all iOS browser-based traffic generated from these devices.In fact, iPads delivered nearly as much traffic as iPhones (29.5 percent of iOS traffic) in Europe. Google’s Android ranked second with 22 percent of overall non-computer traffic in October 2011.