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Apple has reached new heights in unit sales and revenues, but what is really remarkable abut their profitability and revenue, is its numbers which generate them. its remarkable profitability in doing so is unprecedented in the consumer technology markets . |
Latest data by appleinsider shows
that Apple accounted for 36 percent of worldwide mobile phone revenue and 74% of industry EBIT in the fourth quarter of 2011, with the iPhone taking
more than a quarter of the entire smartphone market.Apple reached 75% of profit
share, nearly 40% of revenue share with 9% of units share.
Apple and Samsung combined for about 91% of profits with
RIM third at 3.7%, HTC fourth at 3.0% and Nokia last at 1.8% of a $15 billion
total for the quarter.
Apple reached 75% of profit share, nearly 40%
of revenue share and 9% of units share. Apple and Samsung combined for about 91% of
profits with RIM third at 3.7%, HTC fourth at 3.0% and Nokia last at 1.8% of a
$15 billion total for the quarter.In terms of revenues, Apple had 39% to
Samsung’s 25%. Third was Nokia with 12.6% and fourth RIM at 8%. HTC only
managed 5.5%, Motorola 4%, LG 3.3% and Sony Ericsson 2.7%.
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In terms of revenues, Apple had 39% to Samsung’s 25%. Third was Nokia with 12.6% and fourth RIM at 8%. HTC only managed 5.5%, Motorola 4%, LG 3.3% and Sony Ericsson 2.7%.Despite that relatively low share of all unit sales however, Apple takes in the most revenues and earns by far the most profits, as graphically depicted by Asymco writer Horace Dediu, a former Nokia analyst.
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