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February 8, 2012

Asia Pacific Advertising Spends show 14% Increase

Ad spending in the Asia Pacific posted the strongest year-on-year growth yet for 2011 in the third quarter, with Q3 seeing a 12.9 percent increase in ad spending vs the same quarter in 2010. For the period January to September 2011 ad spending has increased 11 .5 % in 2011,  versus the corresponding period in 2010. All media types contributed to the healthy increase, with Television—the dominant media type at 66.9 percent—recording a 16.5 percent increase in ad expenditures during the third quarter. In comparison with the secondquarter, which saw 9 of 112010, all 11 macro sectors reported increases in ad spending when comparing Q3 2011 with Q3 2010—with Clothing & Accessories continuing to record the highest percentage growth (32.2% vs Q3 2010). Japan’s ad market, which was hammered after a massive earthquake and macro sectors spending more on advertising