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February 27, 2012

At 99% Nokia Mobile Ad fill rates highest in Germany





Both Nokia and Microsoft have lost quite a bit of momentum in the United States mobile market, a market dominated by iPhone and Android. However Nokia 's payback time  has just started with Nokia becoming the largest" Mobile Vendor" using windows platform to power thei Mobile OS .
 Nokia dominates the international market (40%) with very heavy market share in Europe and Asia. Not only does Nokia perform well, their users are much more likely to click through on paid advertising.
From the Inneractive infographic: Germany sees a 98.9% fill rate on Nokia, a more than 2% CTR and over $2.5 eCPM