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February 12, 2012

The Facebook IPO: Top 5 Charts to help you decide










Facebook 's Bottom Line amd  Topline
  • 2011 Revenue was $3.711 billion vs. $1.974 billion in 2011.
  • 2011 net income (taxed): $1 billion vs $606 million in 2010.
  • Annual revenue grew 154% from 2009 to 2010 and 88% from 2010 to 2011.
  • Cash on hand: $3.9 billion 
  • Raising: $5 billion
  • Ad revenue in 2011: $3.2 billion over $1.9 billion for 2010. There was a 42% increase in ads delivered in 2011. There was an 18% increase in price of ads 2011Revenue mix: 2011 85% was advertising. 2010 95% was advertising. 2009 100% advertising.
  • Payments revenue in 2011: $557 million up from $106 million in 2010.
  • Zynga is 12% of Facebook's business.
  • Facebook lists innovation from GoogleMicrosoft, and Twitter as risk factors.
  • 845 million users (monthly) 483 million daily – daily is up 43%.
  • More than 425 million mobile users in December.
  • Facebook mobile app is most downloaded app on all smartphones.