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February 1, 2012

Facebook Penetration Highest in Latin America, reaches 55% global web Users




Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions. Comscore data , shows that Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the social network reached over half of the internet audience, 55 percent (43 percentage point rise). As of December 2011, the region where Facebook has the highest penetration was Latin America with 84.1 percent of the total internet audience going on Facebook compared to 6.4 percent in December 2007. Facebook’s reach was the lowest in Asia Pacific, reaching 25.3 percent of the internet audience in December 2011, but it is the largest market when looking at unique visitors.