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February 14, 2012

Global Social Commerce to grow 400%,US leads with 30% share

Global Social Commerce Estimates


By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion in 2011, according to a Booz & Company estimate released in January 2012, which limited its estimate to hard goods such as electronics, apparel, and movie tickets. The company forecasts the market to almost double this year to $9 billion, of which the US will account for $3 billion, up from $1 billion in 2011. Indeed, while Booz & Company expects rest of the world revenues to increase by 400% between 2011 and 2015, its projections are even more aggressive for the US market, forecast to grow from $1 billion last year to $14 billion in 2011