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February 5, 2012

North American Advertising Spends by Industry: Top 5 Trends

According to Nielsen Global Advertising Spends, in North America Television, spends  received 6.1 percent more ad spend in the third quarter than Q3 2010, but Press—which felt a contraction in spending both in Newspapers (-9.4% vs Q3 2010) and Magazines (-5.3%).

Though the decline in Newspapers’ ad spend continued a trend that has been happening for the past quartersMagazines’ ad spend decline reversed the period of\ growth this media type experienced last quarter. 8 of 11 macro sectors posted increases in ad spend during the third quarter, though FMCG, one of the sectors commanding a large share of spend at 14.9 percent, posted a decline of -2.8 percent.