Number of Online Shoppers Climbs 18 Percent in the Past Year
In November 2011, 27.2 million online users in India age 15 and
older accessed the Retail category from a home or work computer, which was an increase of
18% compared to last year
According to Comscore data, as of Dec, 2011Indian online space saw Coupons as the most visible vertical with 7.6 million
visitors, which is an 629% increase compared to last year. Consumer Electronics ranked next with 7.1 million
visitors growing 12 percent from the previous year, while 5.8 million online
users visited Comparison Shopping sites, an increase of 25 percent from the
previous year.
Snapdeal.com and Mydala.com Lead the Coupons Category
In November 2011, 7.6 million Indians visited Coupon sites,
representing 16.5 percent of Internet users in the market. Snapdeal.com led the
category with 5.2 million visitors, followed by Mydala.com with 1.4 million
visitors and Crazeal.com with nearly 1 million visitors.
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