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February 3, 2012

Online Coupons see 629% Growth in India




Number of Online Shoppers Climbs 18 Percent in the Past Year
In November 2011, 27.2 million online users in India age 15 and older accessed the Retail category from a home or work computer, which was  an increase of 18% compared to last year


According to Comscore data, as of Dec, 2011Indian online space saw Coupons as the most visible vertical with 7.6 million visitors, which is an  629% increase compared to last year. Consumer Electronics ranked next with 7.1 million visitors growing 12 percent from the previous year, while 5.8 million online users visited Comparison Shopping sites, an increase of 25 percent from the previous year.


Snapdeal.com and Mydala.com Lead the Coupons Category
In November 2011, 7.6 million Indians visited Coupon sites, representing 16.5 percent of Internet users in the market. Snapdeal.com led the category with 5.2 million visitors, followed by Mydala.com with 1.4 million visitors and Crazeal.com with nearly 1 million visitors.