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February 12, 2012

Online Retail sites reaches 81% Europe's web users





In Europe, retail Sites attracted nearly 310 million unique visitors and reached 81.2 percent of the European online audience. Users spent a combined total of 19.3 million minutes on sites like Amazon and Apple.com in December 2011. Since December 2010, visitors increased by 14.0 percent and engagement saw an even stronger growth rate of 26.3 percent during the past year.
In December 2011, the largest European online retail sites were Amazon Sites with 117.8 million users, Apple.com with 53.2 million, and German retailer Otto Gruppe (33.0 million).