Trending this month

February 5, 2012

S Africa advertising grow 34%, outpace Middle East 15% growth

Automotive sector reduces Ad spending by -15% in Q3,2011

The Middle East and S African Advertising  spends rebounded strongly, post the Arab Spring and  in the third quarter with a 15.7 percent increase over Q3 2010. Increased advertising  in August, 2011  saw ad spends increase to a 34.0 percent increase over August 2010, though September posted a slight decline.

According to Nielsen Media"Global Advertising Spending "in MENA Countries report show the Egyptian ad market continued tosuffer, the decline in spending was considerably less  than Q1 and Q2, recording a -30 decline in spending , in comparison to  51 percent decrease seen in the first half of the year. Pan-Arab Media, which experienced flat growth in the second quarter, was back in black during Q3—at a 17.6 percent increase. The South African ad market still remained by far the best-performing market in Q2—recording a 34.9% increase.
-largely driven by South Africa