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February 9, 2012

Social Media Vs Smartphone Usage in Europe:

Europe has Highest Proportion of Social Networking Activity Worldwide .Apart from Facebook which is no 1   the  2nd and 3rd players are dominated by Local sites.

Smartphone Marketshare in Europe is led by Symbian, Android and iOs, with RIM and Microsoft in the 2nd and 3rd place.

In the EU5, smartphone adoption has reached nearly 42 percent an increase of 13 percentage points over the past year. The highest penetrated market is Spain (48.4 percent), followed closely by the UK (48.1 percent). In Italy 42.1 percent of mobile owners used a smartphone, while in France penetration was a bit lower at 38.1 percent. Germany currently shows the lowest penetration of smartphones with only 34.2 percent, but the growth rate is the highest amongst the European countries with a 64 percent increase in the number of smartphone users within the past year.