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Forrester Interactive Marketing Forecast 2011 to 2016
Forrester Forecasts
that 2012 will see, spend on mobile paid advertising and search surpasses email
and social and will rocket at a38% CAGR to $8.2 billion by 2016
Forrester also predicts that Tablets — along with their expensive ad
units — will become mainstream. 2012 will see tablets contribute to mobile
marketing investment due to their rapid adoption, and using innovative — and expensive — ad formats which they enable.16 For example,Livestand, Yahoo’s
digital newsstand for tablets, allows advertisers to interact with users
throughrich, customized, immersive
content experiences
Search willcontinue as the largest
piece of the interactive marketing pie, growing to more than $33 billionover
the next five years according to Forrester Research data
However search marketing spends is expected to decline
from 55% today to 44% of allinteractive spend in 2016 as marketers refocus
their search marketing strategies on “getting found”by users through any medium —
not just search engines
You can download the entire " Digital Marketing Spending in US: 2012 to 2016 below
You can download the entire " Digital Marketing Spending in US: 2012 to 2016 below
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