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March 13, 2012

Apple TV Manufacturing expected to begin in May/June for 2012 Holiday launch



Overseas suppliers have begun to ship parts for Apple's anticipated television set as the company gears up to begin production as soon as May, according to a new report.

Production of Apple television expected to begin in May/June for late 2012 launch:
Overseas suppliers have begun to ship parts for Apple's anticipated television set as the company gears up to begin production as soon as May, according to a new report.


Analyst Peter Misek with Jefferies said in a note to investors on Tuesday that "specialty components" have already begun to ship to Apple's panel suppliers in Asia. Components being shipped are said to include polarized films, filters, and IGZO components, though they are currently being supplied in "small quantities."


Sources report that commercial production of the rumored device will begin in May or June, with between 2 million and 5 million units built initially. Apple TV’s full-fledged television set is to be  launched in the fourth quarter of calendar 2012. It was previously reported that Sharp would produce the actual panels for the TV. 


The upcoming TV, which is rumored to offer unparalleled wireless connectivity, seamless integration with other Apple devices, and potentially a Siri-esque voice command in place of a traditional remote control, has been the subject of many rumors over the last few months.

The Apple TV was Apple's previous attempt at entering the living room, but it has largely been a flop due to the mere fact that people don't like the idea of dedicated set-top boxes anymore. Not in a world where increasing amounts of software is built into the TV itself, or some other staple component like game consoles or Blu-ray players.