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March 16, 2012

Mobile Advertising Spends : Apps vs Verticals





In 2011, nine verticals experienced triple digit growth year-over-year(Chart B). Health: Fitness Wellness has not been on the Top 10 Global Advertising Vertical ranking to date, yet experienced growth of229% year-over-year (Chart B).
Finance was the number one vertical on the Top 10 Global Advertising Vertical ranking (Chart A). Finance campaign spending grew 314% year-over-year (Chart B). In 2011, Banking advertisers utilized mobile to create awareness campaigns and drive customers into their branch locations while insurance and credit card brands heavily utilized mobile for generating leads.
 
Entertainment experienced a 133% increase year-over-year (Chart B) and ranked in the number three spot on the Top 10 GlobalAdvertising Vertical ranking (Chart A). In 2011, advertisers in theEntertainment vertical leveraged mobile to create awareness of newmotion picture and DVD releases. They also drove downloads ofbranded applications, which allowed customers to watch premiumtelevision content on-the-go
source : MillinialMedia