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March 9, 2012

Tablet Grow Story in 2012 : United States Vs Europe

An analysis across markets reveals that a growing percentage of mobile subscribers now own tablets in addition to their phones. The U.S. has the highest percentage of mobile subscribers who own tablets at more than 14 percent. Canada and Spain followed with approximately 10 percent of mobile subscribers in both countries reporting owning tablets. Across EU5 markets, 8.3 percent of all mobile subscribers reported having a tablet device. As more tablets promise to hit the mainstream in 2012, it is highly likely that the percentage of tablet ownership among mobile subscribers in these markets will rise."

iPad and iPad 2 ownership amongst the total mobile audience has seen a strong growth rate of 73.6 percent in EU5 (France, Germany, Italy, Spain and UK) since February 2011. In the three month average ending January 2012, 11.4 million mobile users owned an iPad in EU5, nearly doubling its 6.5 million audience from February 2011.  A breakdown of EU5 markets shows the UK as not only being the largest market for iPads amongst the mobile audience (2.8 million owners), but it was also the fastest growing (115 percent increase).
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