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The tablet market is showing explosive growth and the latest industry analysis from the Pew Internet & American Life Project, comes just after a holiday season in which major players Apple and Amazon both saw record-breaking Christmas sales.US eReader market share growth is out pacing tablets and currently is at 12% while the tablet market is growing at 8%.
Between mid-december and mid-january, the tablet/e-reader ownership jumped from 10 percent to 19 percent, nearly doubling the number of Americans who own one or more such device. In US the tablet/e-reader adoption is up across the board.as the e reader market share has doubled between November 2010 from 6% to May 2011 to 12%.
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