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March 5, 2012

VEVO and Spotify Go Head to Head in the Nordics

VEVO and Spotify Go Head to Head in the Nordics:

Popular music video site VEVO currently leads the Entertainment-Music category with 5.2 million unique visitors during January 2012 in the Nordic countries (Denmark, Finland, Iceland, Norway, and Sweden). However, the music streaming property Spotify isn’t far behind, ranking second with over 4.9 million unique visitors to the site and its desktop application. Over the past year, VEVO has seen an increase of 18 percent by unique visitors while Spotify has seen a slower growth rate of 1 percent. VEVO’s videos were largely consumed via their YouTube channel.