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April 30, 2012

28% Smartphone penetration in Japan , as Android garners 64% share

Android Accounts for Majority of Japan’s Smartphone Market: "More than 19.3 million people in Japan owned smartphones during the three months ending in February 2012, up 28 percent versus November. Android’s share of the smartphone market reached 61.4 percent, while Apple ranked second with 34.2 percent of the smartphone market (up 1.3 percentage points versus November 2011), followed by Microsoft, which accounted for 3.9 percent in February 2012.

1 in 5 Mobile Phone Users in Japan On Android



Top Mobile OEMs
3 Month Avg. Ending Feb. 2012 vs. 3 Month Avg. Ending Nov. 2011
Total Japan Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens

Share (%) of Mobile Subscribers
Nov-11
Feb-12
Point Change
Total Mobile Subscribers
100.0%
100.0%
N/A
Sharp
24.6%
23.5%
-1.1
Panasonic
13.7%
13.8%
0.1
Fujitsu
11.6%
11.8%
0.2
NEC
9.8%
9.7%
-0.1
Sony
7.8%
7.5%
-0.3


Android Accounts for Majority of Japan’s Smartphone Market, Apple Sees Strongest Growth

More than 19.3 million people in Japan owned smartphones during the three months ending in February, up 28 percent versus November. Android’s share of the smartphone market reached 61.4 percent, while Apple ranked second with 34.2 percent of the smartphone market (up 1.3 percentage points versus November 2011), followed by Microsoft, which accounted for 3.9 percent in February 2012.
Source: StatCounter Global Stats - Mobile OS Market Share
Top Smartphone* Platforms
3 Month Avg. Ending Feb. 2012 vs. 3 Month Avg. Ending Nov. 2011
Total Japan Smartphone Subscribers Ages 13+
Source: comScore MobiLens

Share (%) of Smartphone Subscribers
Nov-11
Feb-12
Point Change
Total Smartphone Subscribers
100.0%
100.0%
N/A
Android
61.0%
61.4%
0.3
Apple
33.0%
34.2%
1.3
Microsoft
5.7%
3.9%
-1.8
Other
0.3%
0.5%
0.2
*Smartphones are defined as those phones that use the Android, Apple, Microsoft, RIM and Symbian platforms.