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April 29, 2012

54% of Android Market in US, led by Kindle


The Kindle Fire, introduced to the market in November 2011, has seen rapid adoption among U.S. buyers of tablets. Within the Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 % share in February 2012, already establishing itself as the leading Android tablet by a wide margin.Kindle has also been the no 1 Vendor ( OEM ) Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012, 




Amazon's Kindle Fire grabbed a 54.5 percent share in February, almost doubling its share in the past two months and "already establishing itself as the leading Android tablet by a wide margin," according to ComScore (see chart below).
The achievement is all the more spectacular given the fact that Amazon's numbers has come within first 6 months of its launch.. Some might argue, that the Tablet  market  adoption was led by Apple, so Amazon did not have to educate users much on the new products. as it merely catered to a market that was " ready for  Tablet revolution". However one way to looking at this was , irrespective of ' who created the market  ... Apple and Amazon was " fighting for the same Tablet market .. and demographically similar  audience

Samsung's Galaxy Tab was no 3 with 15.4%  share in  followed by the Motorola Xoom with 7% share. The Asus Transformer and Toshiba AT100 were also in the top five with 6.3 percent and 5.7 percent market share, respectively.
Amazon's tablet sports a 7-inch screen and is priced at only $199 -- undoubtedly one reason for its popularity.
Though analyst reports have varied, IDC says Amazon shipped just shy of 5 million units in the fourth quarter of last year. More recent figures are not available yet. Amazon does not publish shipment numbers.
The iPad is still the undisputed tablet leader overall. Apple said this week that it sold 11.8 million iPads in the second quarter.