According to Channel Advisor Facebook Commerce Index, Facebook Fan counts grew over last year ,2011 and this has resulted in the addition of 25 million fans for The Top 25 retailers. For the first time in six months, a new retailer has joined the Top 25 ranks – Apple Inc. Claiming spots on all three charts, Apple attracted fans in a way never seen before in our social engagement while Facebook Fan base across retail giants Nike, Walmart, Blinds.com and Nine West continued to gain Likes in droves.
Moving up the Top 25 chart by three spots, Nike increased its fan count by 24% in February. Nike attracted fans to its Facebook page through promotions celebrating February as Black History Month. Knowing its customers are sports fans, Nike engaged fans by creating a product line specifically for this promotion. Using the hash tag #UPLIFT, Nike encouraged followers to look beyond skin color and honored past sporting events that united people across cultures and countries.
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