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April 20, 2012

Apple's iPhone Telivision Ads: Top 10 list

Apple's "Get a Mac" campaign for the Macintosh computer, starring Justin Long and John Hodgman, set the bar for creativity in tech advertising. Created by TBWA\Media Arts Lab, it was simply the best TV ad campaign of the last decade, and the best advertising comedy series ever.

Without much fanfare, the iPhone campaign has surpassed its predecessor in terms of volume of work—"Get a Mac" lasted for 66 spots over four years (watch them all here), wrapping up its run in October 2009; the iPhone campaign is now entering its sixth year, and is up to 84 spots and counting. [Note: We are updating this feature as more iPhone ads are released. And while the iPhone work may lack that same level of charm—it is, at its heart, merely a series of product demonstrations—it is just as exquisitely produced and in many ways more varied. It's hard to think of a product that's had a greater impact on the culture in the past five years than the iPhone. Thanks to TBWA, it's gotten remarkable advertising to match. Below, check out all the spots that have aired so far, beginning with the first teaser up through today

The first iPhone teaser spot, on the Oscars in 2007, stitches together movie and TV scenes with famous actors and actresses on the phone—Apple's first all-star cast since the "Think different" brand campaign of the mid-1990s. It's a stylish crowd-pleaser, yet different from everything that is to come.