Trending this month

April 10, 2012

Australia’s Digital Screen Report: Smartphone vs TV

Australia’s First-Ever National Multi-Screen Report Reveals Evolution in TV Viewing | Nielsen Wire: "Australia’s first National Multi-Screen Report – compiled by Nielsen together with official Australian television audience measurement providers OzTAM and Regional TAM – reveals the extent to which new technologies are stimulating and enhancing viewing of broadcast content beyond conventional television sets.

Traditional viewing of broadcast content via TV remains strong and growing, up four percent (more than 4.5 hours) in Q4 2011 to 113 hours and 38 minutes, compared to Q1 2011. Time shift viewing further augmented TV viewing, and Australians spent an average of 12 hours per month watching playback TV in Q4 2011, up 39 percent since Q1 2011."

Although viewing via PC and internet-enabled mobile phones remains low in comparison to conventional TV (PC and mobile phones account for 4% of total video consumption, including non-broadcast video), strong growth has been observed in the past year and is expected to continue. Australians spent an average of 3 hours and 27 minutes per month watching online video in Q4 2011, up from 2 hours and 7 minutes in Q1 2011. Video viewing via mobile phones increased from an average of 35 minutes per month in Q1 2011 to an average of 1 hour and 20 minutes per month in Q4 2011.
Source: StatCounter Global Stats - Mobile OS Market Share

'via Blog this'