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April 26, 2012

Global Advertising Spends sees 7.3% increase

2011 Closed with 7.3 Percent Increase in Global Advertising Spend | Nielsen Wire: "ccording to Nielsen’s quarterly Global AdView Pulse report, global advertising in 2011 totaled USD 498 billion (mainly based on published rate cards and four traditional media types), and Q4 2011 closed with 131 billion, up 6.2 percent over the same period in 2010.

All traditional media types showed positive trends globally in 2011, with Television and Radio seeing the highest percentage increases of 10.1 percent and 9.7 percent respectively. Television ad spend, which holds a 65 percent share of ad spending, grew in all regions.

Spending for Internet, Outdoor, and Cinema also all showed increases in 2011 when compared with 2010. Internet ad spending, which grew by 24 percent in 2011 vs. 2010, saw increases in almost all markets measured."

According to Nielsen data , published in April,2012 In the U.S., advertising  declined by  0.2 % year-on-year during Q4, but increased 2 percent in 2011 vs. 2010. The European advertising market decreased spending by 0.4 percent in 2011 compared with 2010. Though many Northern European advertising markets measured marginally increased spending during 2011, larger decreases were seen in the Southern European markets of Greece (-13.1%), Italy (-4.0%), and Spain (-9.7%).

n Q3 2011 saw an increase in  many of the world’s biggest advertisers, as compared to Q4,. In the year  advertising  saw an  overall 7.3 percent increase in spending vs. 2010.