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April 28, 2012

Mobile Web drive 8.5% Internet Traffic in 2012, as penetration exceeds 79%

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 At the end of 2011, there were 6 billion mobile subscriptions, estimates The International Telecommunication Union (2011). That is equivalent to 87 percent of the world population. And is a huge increase from 5.4 billion in 2010 and 4.7 billion mobile subscriptions in 2009.Since 2009, the rate of mobile Internet use has consistently doubled every year

According to analytics firm StatCounter,  that global Internet usage through mobile devices rose to 8.5%, nearly doubling the 2011 figure of 4.3%. Meanwhile Morgan Stanley’s analysts believe that, based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015. 

Mobile Web usage is  led by  the market driven growth by the veloping world, led by rapid mobile adoption in China and India, the world's most populous nations. These two countries collectively added 300 million new mobile subscriptions in 2010 – that’s more than the total mobile subscribers in the US.

At the end of 2011 there were 4.5 billion mobile subscriptions in the developing world (76 percent of global subscriptions). Mobile penetration in the developing world now is 79 percent, with Africa being the lowest region worldwide at 53 percent.