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April 22, 2012

Social Media To Broadcast London Olympics,as old media struggle for viewership




This year’s Olympics are being branded by organizers as the world’s “first social Games,” and it’s not hard to see why. Social media has narrowed the divide between athlete and fan over the past few years, with new and unexpected connections happening every day.That’s why the International Olympic Committee (IOC) launched an online hub this week.
When the last Summer Olympicsbegan in 2008, Facebook was a relative baby, at just 100 million users. When the 2012 Games kick off in London this summer, Mark Zuckerberg’s empire will boast more than 845 million members.
Likewise, Twitter had 6 million users in 2008; today the network is more than 20 times larger, at 140 million users.
Of course, it’s not all positive news — the Olympic organization has also seen branding-related troubles that have been denounced by some observers. Still, that controversy will only increase the level of social media chatter around the games.