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April 18, 2012

WinTel to Limit iPad's global market share under 50% in 2013

Intel & Microsoft hope to push iPad's global market share under 50% in 2013:

According to DigiTimes Intel and Microsoft have been working closely with partners to develop new tablets based on the forthcoming Windows 8 operating system, which will launch this fall. The sources indicated that Microsoft will release Windows 8 for traditional PCs to device makers in September, while Windows RT, the newly announced name for the ARM-based version, will be issued some time after.

A total of 32 Windows 8 tablets are expected to be available this year. Participating manufacturers Hewlett-Packard, Dell, Lenovo, Acer, Asustek, and Toshiba are expected to launch models by the end of 2012.

Windows 8 tablets from Lenovo and Acer are expected to be priced as low as $300, to take on low-end Android tablets, while more expensive and powerful models will target Apple's iPad. Those tablets will reportedly cost as much as $1,000; Apple's most expensive iPad model with a 64-gigabyte capacity and wireless cellular connectivity is $829.

Intel has been looking to make up for lost ground in the mobile space ever since Apple decided that Intel's Atom processors weren't efficient enough to run the iPad. Instead, Apple developed its own new ARM chip design, which it dubbed A4, that debuted in the first-generation iPad.