Trending this month



May 29, 2012

5 Ways How Restaurants are going Social: Insights and Best Practices




US restaurant industry is projected to expand in 2012, according to the National Restaurant Association’s 2012 Restaurant Industry Forecast. Some of the highlights on how Restaurants are using the social web

1)Facebook, mobile phone applications, and online review  sites play a huge role in “  influencing online users  in ‘ selecting a “Food Joint. The  nature of the social web, enables users to  “ rate, share and review” websites which in turn,  influence their social network community’  and build word of mouth.
2)Total restaurant industry sales are expected to reach a record high of $632 billion in 2012 – a 3.5 percent increase over 2011, marking the second consecutive year that industry sales have topped $600 billion.
3)Social  media savvy consumers (frequent users of at least one social media tool, including Facebook, Twitter, mobile phone applications such as Foursquare, Twitter and Yelp)  are more active that users who do not use social web .

4)These early adopters dine out more frequently than the general public: 92 percent eat a meal at a sit-down restaurant at least once a month (compared with 84 percent of all adults) and 87 percent purchase a meal or snack quickservice restaurant or carry-out place at least once a month (versus 83 percent of all adults). .

5)Social media savvy individuals are also more likely to connect with restaurants on Facebook, MySpace or YouTube (29 percent, compared with 16 percent of all consumers), and post or read reviews on consumer-driven websites such as Yelp (30 percent, compared with 19 percent). 
 The restaurant industry will continue to fuel U.S. employment in the year ahead as the nation’s second largest private sector employer. Overall restaurant industry employment will reach 12.9 million in 2012, representing 10 percent of the total U.S. workforce.