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May 16, 2012

Facebook and Brand Building Across Emerging markets

In its exclusive look at global Facebook brand engagement data, Socialbakers' analysis  provide social network's exploding international reach but also how the world's biggest brands are tapping into the social economy to build international momentum. The data examines the Engagement Rate (ER)* of brands—a clear measure of brand engagement—in the top 10 countries with the largest Facebook user base. The infographic and complete analysis are available at http://www.socialbakers.com/blog/558.

Kraft Tops the List of Fastest Moving Brands
Three of the top five Fastest Moving Global Brands come from the Kraft family. The company's Halls, Trident and Chiclets lines made major gains over the past year, boosted by strong audience engagement in Brazil (the second-largest Facebook audience). L'Oreal Paris Brazil and AXE Indonesia (Unilever) round out the Top Five.
Consumer Goods Win Big Around the World
Consumer Packaged Goods (CPGs) have emerged as industry leaders on the global scale, with half of the Top 10 Fastest Movers falling into this category. CPGs also dominate in key growth markets. In Brazil, the most engaged brands are CPGs, and in the United Kingdom, Cadbury Creme Egg and Cadbury Wispa rank in the top two. In France, M&Ms boasts the highest engagement rate of any brand in the nation.

Mobile/Telecom Move the Needle in Emerging Markets
Mobile brands have also made big moves among the top 10 Countries, as well as in some smaller, yet highly engaged markets.

BlackBerry, which has fallen behind the pack in the U.S. mobile market, is among the top three brands in Mexico and Indonesia. Samsung and Nokia top the leaderboard in Turkey and Mexico, while regional player Vodafone has by far more fans and higher engagement than any other brand in India.