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May 25, 2012

Facebook Camera Apps Launched

Source: via Sumit on Pinterest

Facebook  has recently announced a new application for the iPhone and iPod Touch called Facebook Camera, which is intended to make it easier to take pictures and share them on Facebook.
According to Dirk Stoop,  Facebook product manager for photos,  This application was much faster than the current Facebook app for Apple’s iOS, and that it puts photos at the center of the experience.
Facebook Camera will offer 15 filters, and will also include tools for cropping and straightening photos, much like the photo editing tools within Apple’s photo app. The filters will include cool, light, bright, golden, cream and neon. 
There has been  speculation in the market on why   Facebook  have decided to release a camera application with built-in filters just weeks after announcing plans to buy Instagram, the social photo app. However  according to Facebook  sources, the Camera is aimed at a different audience.  New York times post on : Facebook Camera launch suggests that  though "Instagram "has 40 million users, while Facebook has 900 million. This leaves a large swath of people who are not on Instagram but are actively taking photos and uploading them to Facebook. The filters in Facebook Camera were developed by Facebook and are not borrowed from Instagram.