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May 9, 2012

How Consumers Purchase eReaders:top 3 trends

According to the Worldwide Quarterly Media Tablet and eReader Tracker, published by International Data Corporation (IDC). Pandigital and Barnes & Noble have lapped Sony to become the #2 and #3 global vendor of e-readers. Sony is neck and neck with Chinese-producer Hanvon in distributing e-readers, and are at the #4 and #5 positions — though are significantly behind the leaders in terms of percentage of market share.

Despite an impressive debut by Amazon, which shipped 4.7 million Kindle Fires into the market, Apple continued to see strong growth in the quarter, shipping 15.4 million units in 4Q11, up from 11.1 million units in 3Q11. That represents a 54.7% worldwide market share (down from 61.5% in 3Q11)

eReaders  Marketshare 2010 and 2011