The photo-sharing social network, despite some initial copyright issues,
attracted over 21 million visits in the week ending 28 January, 2012,
almost 30 times the audience volume from six months before. It is
already the third most popular social network in the U.S.:
1. Facebook: 1 billion
2. Twitter: 182 million
3. Pinterest: 104 million
4. LinkedIn: 86 million
5. Tagged: 72 million
6. Google+: 61 million
2. Twitter: 182 million
3. Pinterest: 104 million
4. LinkedIn: 86 million
5. Tagged: 72 million
6. Google+: 61 million
Pinterest appears to attract a very specific audience.
Experian's data shows that, compared with other social networks,
Pinterest users are craft and hobby enthusiasts and tend to be
baby-boomers and young adults focused on house, garden, food, sports and
fitness and family-oriented content. A large proportion (60%) of
Pinterest users are women and 55% are between the ages of 25 and 44,
according to Experian Hitwise report.
Social networking accounts for 15% of all U.S. Internet visits,
according to Experian's report, although Facebook accounts for much of
that activity with one in every 10 U.S. Internet visits and one in every
five page views.
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