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The above infographic is from AnyClip which put together a showcases just how many films have used
Coca-Cola as product placement over the years. As with last year’s epic infographic about Apple product-placement in film,
this infographic was created using AnyClip’s excellent tagging technology. AnyClip
tagged on-screen products and extracted film metadata to discern how much time
a Coca-Cola product spent on screen.
Interestingly, AnyClip was able to find a direct
correlation between the size of a film’s budget and the frequency of a
Coca-Cola product placement. As movie budgets have increased, so too have
product placements for Coke products.
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