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May 15, 2012

Product Placement Case Study: Coco Cola

The above infographic is from  AnyClip  which put together a  showcases just how many films have used Coca-Cola as product placement over the years. As with last year’s epic infographic about Apple product-placement in film, this infographic was created using AnyClip’s excellent tagging technology. AnyClip tagged on-screen products and extracted film metadata to discern how much time a Coca-Cola product spent on screen.
Interestingly, AnyClip was able to find a direct correlation between the size of a film’s budget and the frequency of a Coca-Cola product placement. As movie budgets have increased, so too have product placements for Coke products.

Source: mashable.com via Sumit on Pinterest