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May 10, 2012

Smartphones in India: Web Browsing is for Men, Texts are For Women | Nielsen Wire

Smartphones in India: Web Browsing is for Men, Texts are For Women | Nielsen Wire: "Nielsen Informate  Mobile Insights notes that in India, women spend the same amount of time on their smartphones as compared to men. However, there are sharp contrasts in how they use their phones.






Men spend 50 percent more time browsing the web on their smartphones than women.
Women spend 3 hours more on calls every month as compared to men.
Women spend 4 times the amount of time men spend on Instant Messaging (Chat) applications.
Men experiment more with apps – they install, on an average, 16 applications in a month compared to just 11 by 

Calls & Messaging
Women spend nearly 20 hours a month on calls and messaging which is almost 33 percent more than time spent by men on the same activity. Also, incoming and outgoing calls both last longer among women.
Web Browsing
Men spend 50 percent more time browsing on their smartphones than women. The average number of websites visited by men is 20 in a month compared to just 14 among women. However, women prefer social sites more than men as 43 percent of web pages visited by women are social networking sites, compared to just 32 percent for men

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Source: StatCounter Global Stats - Mobile vs. Desktop Market Share(Nov 2011 to April,2012)

Source: StatCounter Global Stats - Mobile OS Market Share(Nov 2011 to April,2012)