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May 23, 2012

Social Media Best Practices : Lessons from HBO



Here are some insights from Trendrr on  how  HBO has been using social media and how TV is beginning  to go social

HBO Success with Social Engagement
Daily activity dwarfed on-air activity 208,601 to 23,596.
54% of viewers preferred to tweet from their phones, while 46% did from the web.
66% of activity came from women
NYC, LA, and Chicago were the top three markets buzzing about the show
The series’ promoted trend, #MistakesGirlsMake, encouraged fans to coalesce around the show and helped make it a Social TV success.
The premiere’s ratings were modest for HBO: 1.1 million viewers across two airings.




























Source: trendrr.tv via Sumit on Pinterest