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May 23, 2012

The Social TV Ecosystem: The Top 10 Start ups

A Snapshot of the Exploding Social-TV Ecosystem | Social TV and Trending Topics: What's Hot Right Now - Advertising Age:  According to Mark Ghuneim, founder and CEO of Trendrr, the social-media monitoring firm  research is showing that social activity (including tweets, Facebook updates and check-ins) surrounding broadcast prime-time TV increased by 194% from April 2011 to April 2012 -- nearly quadrupling in volume."

Last year the 2011 MTV Video Music Awards (VMAs) broke records on both MTV and Twitter. At 10:35 p.m. ET, Beyonce’s live performance and baby bump reveal generated 8,868 tweets per second. Trendrr put together this infographic that breaks down the social TV aspect of the award show. The 2011 VMAsgenerated more than 5.5 million social media mentions on Sunday. The majority of those mentions were from Twitter.