Marketers Increasingly Eye Tablet, Mobile RTB Display Ad Inventory - eMarketer: "Advertiser interest in purchasing real-time, impression-level inventory has led to explosive growth in ad spending on real-time bidding (RTB) inventory.
Media-buying firm Accordant Media found worldwide real-time bidding inventory for banner and video ads across online and mobile placements grew 120% in Q1 2012.
Though some countries saw growth rates for RTB ad inventory impressions grow more than 600%, the US still accounted for the greatest share (47%) of all RTB-based inventory"
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The US mobile market has seen an explosion during the last 18 months with mobile advertising and TRB will reach about $56.5 billion by 2015, according to Mobitrove. That expected figure is more than six times the almost $9.3 billion US marketers spent on mobile advertising and promotions in 2010. |
March data from Forrester Consulting also suggested that advertisers are taking a greater interest in RTB online video ad inventory, and the firm expects US ad spending on this dynamic form of display to reach $387 million by year’s end. By 2013, that number will almost double to $667 million.
MoPub, a mobile
advertising startup founded by former AdMob and Google employees, recently
launched a real-time bidding auction place for mobile ads. Called MoPub Marketplace, it is a
self-service platform that connects app publishers with ad buyers.
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