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June 19, 2012

37% Growth Seen in Mobile Email Open Rates,Retail Tops CTR

The share of all email opens occurring on mobile devices reached 20.24% in the first half of 2011, representing 51% growth from 13.36% in Q4 2010, according to a report released  released by Knotice. 

Retail has the highest average opens with 20.08% on mobile devices. B2B (3.03%), Entertainment (7.63%) and Associations (9.05%) display the lowest mobile open rates. – Knotice“Mobile email opens report”
The number of emails from retailers that were opened via a mobile device nearly doubled between the fourth-quarter of 2010 and the second half of 2011 for a total of 28.1 percent, according to a new report from Knotice.
The iPhone dominates with an email open rate for retail of 17.9 percent. However, the rates for both the iPad and Android devices are growing quickly, with the iPad posting a 7.13 percent open rate in the second half and Android 3.61 percent.