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June 10, 2012

571% Growth in Social Media Usage among 50+ Age Group

Smartphones are finally breaking into the older adult market. Numbers vary, but as many as 15% of people aged 55 and older are using smartphones, according to data from Nielsen.
While overall usage of mobile devices is still small among older people, mobile usage is growing, and in surprising ways. Older people are gaming on their phones. Around 13% of 55- to 64-year-olds and 5% of people 65 and older play games using a smartphone or standard cellphone, according to a recent study.
It’s no secret that senior citizens have typically been slow to use new technologies, including social media. But recent trends show older people are among the fastest-growing demographics online. Social network use among Internet users 50 years old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using Facebook.