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June 9, 2012

China Mobile Ad Market :The top 3 Winners in the Platform War | 果合团队博客


Guohe Infographics: China Mobile Ad Market Deep Dive | 果合团队博客: "China’s largest mobile ad mediation platform Guohe Ad, recently released the first infographics for the rapidly growing China mobile ad market. Guohe has partnered with iResearch, a leading market research firm, in China on mobile ad data analytics.

The infographics depict important data points of the emerging China mobile ad market in the first half of 2011. Here are the highlights:

80% of ads impressions come from 10 regions in China, and Beijing is lead followed by Shanghai, Guangdong, Jiangsu and Zhejiang;

iOS ads impression weighs over Android by 16%

Apple receives 58% of ads impressions among all mobile devices;

Smaller screen mobile devices produce better click-through rate;

Apple, HTC, Samsung and Moto are the top 3 brands which produce better ads impressions;

iPad is dominating the tablet market in China, accounting for over 98% of total ads impressions on tablet devices.